Ambush Marketing Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site Then, draft a two-page paper by addressing each of the following items: In your own words, how would you describe “ambush marketing”? Include two examples with your description. What are the advantages and disadvantages (risks […]
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