Tag Archives: BMW

Select two brands that sell products in the same general product category but have very different styles (for example, BMW vs. Toyota). How are these two brands different in terms of marketing indexes (e.g., market share, market growth, price, etc.,)? Who are their main target consumers and why? How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches? Do you see any issues with their current brand image or branding strategies? What do you recommend for each of these brands to improve their branding practices?

This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit). Brand Segmentation Project. – Select two brands that sell products in the same general product category but have […]

What is the company’s business level strategy for this industry. Is the company diversified, and if so, how is it diversified? What are the divisions, and what does each division contribute to the overall company?What is the currentbusiness strategy for this division of the company? The firm may be using multiple strategies. Identify and describe each strategy that it uses.

This is an individual analysis for each company separately 1500 words for Ford company and 1500 for BMW. I do not have to contrast them together each analysis is separate. the following questions have to answer for each company: Within the electric vehicle industry, how is each competitor positioned in terms of featuresand pricing. What […]