What is the current marketing strategy used by the firm-Is it effective-What can be done to improve it?

Focus Group The survey was both qualitative and quantitative, and it involved questionnaires administered to prospective customers, suppliers, environmentalists, and other companies. Data obtained from the two methods of data collection, questionnaires and interviews, was first quantified to allow statistical analysis, which would eventually establish the trend in sales volumes of the firm. Questionnaires are […]