Tag Archives: brand activation

Distinguish between the linear, influencer and interactional models of communications.Explain the process of adoption and diffusion of an innovation in relation to the concepts of opinion followers and word of mouth communications.

Description Communications and Digital Marketing You are provided with 3 questions out of which you are required to answer Three questions only in essay format. Each question has equal weighting. Word count per each essay question 1500 + 10%. You need to support your answers to each chosen question with appropriate credible referenced sources. Your […]