Week 4 Discussion Respond to the following in a minimum of 175 words: Consider a product you are familiar with. Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Tag Archives: Brand associations
What brand associations do you have for this brand and where did they come from?
Chose a brand you are familiar with. What benefits do you get out of this brand ? What brand associations do you have for this brand and where did they come from? Finally, what brand strategies does this brand use and why do you think they use them?
