BEM2033 – BRANDS & BRANDING INDIVIDUAL ASSIGNMENT GUIDELINESASSIGNMENT TOPIC Choose a brand and critically evaluate its current branding strategies. Applying appropriate brand concepts and theories covered in the course, discuss its future development”. Word limit: no more than 2,500 wordsContribution to Module Mark: 50% 1. STRUCTURE A recommended structure for your assignment is as follows: […]
Tag Archives: Brand Audit
What opportunities are emerging and what can threaten the brand?
Brand Inventory and Brand Exploratory Write a report on a digital brand (COCA COLA). Brand Audit (Parts A, B & C) A brand audit enables the organisation to know what factors are contributing to a brands performance. An audit gathers and evaluates information about the brand and competing brands. It can be used to answer […]
