BEM2033 – BRANDS & BRANDING INDIVIDUAL ASSIGNMENT GUIDELINESASSIGNMENT TOPIC Choose a brand and critically evaluate its current branding strategies. Applying appropriate brand concepts and theories covered in the course, discuss its future development”. Word limit: no more than 2,500 wordsContribution to Module Mark: 50% 1. STRUCTURE A recommended structure for your assignment is as follows: […]
Tag Archives: Brand Equity Pyramid
