How has this brand responded to the challenges and/or opportunities discussed in this subject to sustain strong brand equity across diverse consumer markets?
Tag Archives: brand
How can companies use data to standardize ethical organizational culture and maintain a sustainable brand?
Group Discussion Only question that needs to be answered is How can companies use data to standardize ethical organizational culture and maintain a sustainable brand?
What is a major corporate cost decision that has been discussed in the media in the past 6-12 months?
Corporate Cost Decisions in the News What is a major corporate cost decision that has been discussed in the media in the past 6-12 months? Based on the content in this module, has this decision had either a positive or negative effect on the company’s name or brand?
What is post-purchase dissonance-why are we sometimes dissatisfied after we have made a purchase?
Post-purchase Dissonance and its Influence on Repeat Purchase Decisions What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?
Does it impact the brands you purchase? Explain-Are there brands you will not purchase because you feel they do not care about the environment-society? Explain.
Eco-conscious brand Is it important to you for a company to be involved in societal issues and concerns? Why or why not? Does it impact the brands you purchase? Explain. Are there brands you will not purchase because you feel they do not care about the environment and society? Explain.
Research and analyse a specific product/service type and category/sector and possible existing competing brands in order to identify a viable market segment and position for your new brand. This may also involve the assessment of potential consumers/customers of your new brand as well as general trends (market and cultural) relevant for the chosen product or service category/sector.
1. Choose a type of product/service (e.g. trainers, corner shop, charity) in a specific category/sector (e.g. sportwear, retail, social care) that you are familiar with and/or interested in. This can be because of your own hobbies, consumption patterns, prior work experiences, family links (e.g. family business) or future career plans (e.g. setting up your own […]
Critically analyse and evaluate your company’s strategic marketing response to COVID19
Critically analyse and evaluate your company’s strategic marketing response to COVID19 (1500 words). For guidance only: areas that you may want to think about (you do not have to include these areas and may use relevant theoretical alternatives): Did your company expand into a blue ocean? How did they compete within the Big Middle? Did they […]
Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission […]
Select two brands that sell products in the same general product category but have very different styles (for example, BMW vs. Toyota). How are these two brands different in terms of marketing indexes (e.g., market share, market growth, price, etc.,)? Who are their main target consumers and why? How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches? Do you see any issues with their current brand image or branding strategies? What do you recommend for each of these brands to improve their branding practices?
This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit). Brand Segmentation Project. – Select two brands that sell products in the same general product category but have […]
Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission […]
