Tag Archives: Brands

What information are you needing to successfully improve these brands?

Marketing Discussion Question Think about the 16 checkpoints from the author (Marty Neumeier’s Zag). What are they for? How do they work? Think about the brands you have been using for this class. How would these checkpoints help improve these brands? What information are you needing to successfully improve these brands? Why do you think […]

What branding things could you do that would make consumer’s decisions easier for these brands?

Marketing discussion post Think about the three brands you discussed in Week one. In your discussion response, answer the following questions: -What sort of clutter are these brands dealing with? -Are the market leaders in their categories better focused and clearly differentiated? -What is holding your brands back? -What branding things could you do that […]

Explain in your own words what each key element in the digital helix means.

The 7 Elements Of The Digital Helix 1) Read Part 3 of The Digital Helix. 2) Explain in your own words what each key element in the digital helix means. There are 7 elements in total. You must write 50-100 words per each element to receive maximum points. Give examples of brands that are doing […]

How does a loyal brand community support the positioning and branding of a small business?

Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Include sources and they must be cited in APA format. Your response should be four (4) double-spaced pages. Respond to the items below. Explain customer-perceived value. Explain total customer satisfaction. What valuable functions can brands perform for a […]

Identify at least three examples of how place and or product is used to reinforce the gender targeting.

Pick one of the two brands and visit their website Sport Clips (Links to an external site.)Links to an external site. or Sister Snog. (Links to an external site.)Links to an external site. Identify a site page landing page or otherwise –where place and/or product is featured. Remember; place encompasses physical and virtual locations In […]

Explain the chosen shopping motives in your own words.

Topic: Store Choice and Purchase Journal Step 1: Research & Reflect Choose one of the discussion prompts below to research and write about.don’t forget to create a relevant title at the top of your post so we know what prompt you have chosen. Shopping Orientation – Why do People Shop? Choose two shopping motives (one […]

In your opinion, what are the two most important strategies that organizations can employ to “ignite marketing” and get “social media right”? Why these in particular?

300 words Introduction Read “How Brands Using Social Media Ignite Marketing and Drive Growth” and “5 Brands That Got Social Media Right in 2015” to prepare for this discussion. As you read through these articles, really focus in on how the authors are rating and defining social media usage. It’s one thing to talk about […]

Identify two advertisements of your choice, for brands/products that you like or are interested in.

Case 2 Based on the chapter 7 materials,do the following: Identify two advertisements of your choice, for brands/products that you like or are interested in. Link to, or provide copies of, each ad. For each advertisement, indicate what you consider to be its message arguments and peripheral cues. Then explain why you regard these as […]