Tag Archives: buzz

Discuss ways in which the ability to capture a large volume of detailed data and use it for analytics has or can improve the ability of media companies to leverage that data into a competitive advantage and business success.

Description Calculating how many people watch or listen to broadcast media such as TV shows and radio has always been challenging. TV ratings have been traditionally monitored by systems such as Nielsen ratings ( This data is then used to do things such as renew or cancel shows and set commercial advertising prices. Modern, internet […]