Tag Archives: CERES

What items might Susan present to the GM regarding the value of a green program in addition to the potential for business such as CERES?

Susan Sayles, Director of Marketing for the Excelsior Hotel and Conference Centre, was not happy. She had just heard that one of her competitors, Natural Lodging, had booked some business that she had hopes of getting. The annual conference of CERES was going to Natural Lodging rather than the Excelsior. Not only were the CERES […]