ASSIGNMENT OVERVIEW: For this assignment, take a close look at the required readings below: 1.) McLean, S.Chapter 14 Section 2: Presentations to persuade. Communication for Business Success. Lardbucket.org or The Six Principles of Persuasion by Cialdini . 2.) Then take a look at the Art of Persuasion by Burg and see which one of them […]
Tag Archives: Cialdini
Describe a communication example that you have seen that is best described as propaganda.
CASE ASSIGNMENT: For this assignment, review the basic concepts of persuasion discussed in Cialdini and McLean. Make sure you are clear on the distinction between argument, persuasion, and propaganda. Once you have finished reviewing the background materials, think about communication that you receive in your daily life that is intended to sway your attitudes, […]
