Discussion 4 Read the article below, and in particular watch the interview of Prof. Clayton Christensen, who talks about disruptive innovation, and how reinventing the business model can be path to such innovation. https://hbr.org/2008/12/reinventing-your-business-model Then provide some examples of disruptive innovations that you may have consumed or experienced or purchased, or that you know about. […]
Tag Archives: Clayton Christensen
Describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
Disruptive innovation, a term of art coined by Clayton Christensen, Describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
