Tag Archives: CMO

Explain very clearly your company’s current segmentation, targeting and positioning and justify your proposed STP for the new product or service that you are planning to launch

Description Project Brief: Choose a company. It can be a real brand or a made-up brand. It can be a well-known brand or a SME brand or a challenger brand. Define the nature of your business. Is it B2B or B2C or both? Your report will start by explaining the company/organisation background, highlighting the industry […]