Tag Archives: Co-opting

What are some of the rhetorical choices the ad makes that connects it with that protest movement? Choose evidence from the article. Explain.

Co-opting means to take (or steal) someone’s idea and use it for a purpose that is not the one the original person intended. What protest movement was Pepsi and Kendall Jenner accused of co-opting? If the advertisement was co-opting a protest movement, it’s because it was using some of the rhetoric and visual imagery that […]