Tag Archives: coffee

What can you learn about the competitor’s strengths and weaknesses to help understand your company’s business advantage?

Week 2 Activity – Social Listening Overview Select a business that you will use in Weeks 2 and 4 activities and Weeks 6, 8, and 10 assignments to apply social media marketing strategies. You are encouraged to use a real business or organization in order to gain practice providing these services, but you may also […]

How does Dunkin’ Donuts use its strategy to differentiate itself from its major competitors in the Coffee and Breakfast market?

2.2 Action Required: Chapter Reading: Read Chapter 1 “Marketing Overview” from the text book – Dhruv Grewal & Michael Levy (2022) “Marketing” (8th ed.). McGraw-Hill Education. Video link: Watch the following video. Dunkin’ Donuts: Delivering on the Brand Promise https://www.viddler.com/embed/718256fd 2.3 Test your knowledge : Discussion Question 1: Identify the items of each of the […]

Explain what will happen to the equilibrium price and quantity of the good you choose if the price of the compliment or substitute good increases.

Write a post describing a good or service that either a compliment or a substitute Be specific in describing what different goods or services serve as a possible substitutes or compliments for the good or service you choose. Give at least one specific example of a good or service that is either a substitute or […]

Identify the top 5 keywords that The Westside Coffee Company should be using in website copy and headings to get better search engine optimization (SEO) organic search results from Google.

The Westside Coffee Company Review the Coffee Shop Keyword Search. (Spreadsheet provided) 1. Identify the top 5 keywords that The Westside Coffee Company should be using in website copy and headings to get better search engine optimization (SEO) organic search results from Google. Provide a rationale for your selections. 2. Allocate a budget to optimize […]

Complete your calculations for item “a” in either an Excel spreadsheet or a Word document. If you complete item “a” in an Excel spreadsheet, complete items “b–d” in a Word document, and submit the Excel spreadsheet and the Word document in Blackboard. If you complete items “a–d” in a Word document, submit your calculations to item “a” and your responses for items “b–d” in a single Word document in Blackboard.

Below, you are provided with the balance sheet and income statement of Cookie & Coffee Creations Inc. for its first year of operations; the year ended October 31, 2021. Review the calculations below, and then review the additional case information to calculate the ratios. Complete your calculations for item “a” in either an Excel spreadsheet […]