Do you have any previous experience with rhetorical analysis? What did you do? (no worries if it is nothing). Think of one time in real life that you have seen the use of pathos, ethos, or logos? (think news, speeches or commercials). What was it? Do you view it differently, now that you know a […]
Tag Archives: commercials
What did it do for companies? what problems did it create for companies? Additionally, explain the style used in the 90s to advertise. jingles? storytelling? long commercials? short commercials? what was “hot” to advertise during this decade?
As many of you know, a very important thing was created in the 90s that influenced the entire advertising industry: THE INTERNET. This tool enabled companies access to an entirely new dimension in advertising. To run an ad on a website could cost between $25K-$30K for only three months. Crazy, right? This week, research the […]
Describe the content of both programs and the commercials.
Children’s television programming is rife with stereotypes about ethnicity, gender, and morality. Watch an hour of children’s TV, especially on a Saturday morning, and describe the content of both programs and the commercials. Draw conclusions about stereotyping, citing specific evidence, not generalities.
Discuss,Recall commercials that you have seen using scare tactics. How did these commercials affect you? Why do you think gain-framed messages are more effective? You may want to draw parallels to findings that positive reinforcement is more effective than punishment for changing most behaviors.
There is 2 assignment: 1 discussion paper and 1 Reflection Paper Write one page for the discussion First Discussion: Studies show that advertising campaigns using scare tactics are much less effective for initiating health behavior change than those using “gain framed messages”. For example, warning teenagers about the dangers of skin cancer from sunbathing or […]
