Tag Archives: Communication theory

What value did the speaker or advertisement use that identified with your personal values and caused you to decide to purchase that product?

Communication theory- The public Read chapters 18-20, “The Public”. The goal of the three theories discussed in this unit is to help us understand how we are influenced by good speakers as both senders and receivers of messages (see the discussion in Chapter 1). Briefly describe how each of these theories affects the way we […]