Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]
Tag Archives: company
If you were CEO would you recommend your company invest,divest,or stay the course in your industry segment?Why?
Part1:(Introduction)PleaseIdentifythenameofyourcompanyandwhatit’sNAICSandSICcodeis.Thisidentifiesthesegmentoftheindustrytheycompetein,iftheycompeteinmorethanonesegmentidentifytheirlargestsegment.Whoaretheirtwochiefcompetitors?Part2:Create2graphs(IncludeundertheIntroductionparagraphofyourpaper)•Graph1:PlotthechangeinthepercentofGDPintheUS,thechangeinsalesgrowthoftheoverallindustry,thechangeinsalesforyourcompanyanditstwochiefcompetitors.Dothisfortheyears2016through2019.•Graph2:Plottheoverallgrowthinprofitsforyourindustry,yourcompany,anditstwochiefcompetitorsfortheyears2016-2019•Basedonyourdatagivemeyourassessmentoftheindustryandyourcompanyprecovid-19.Part3:Performa5Forces(Porter)analysisofyourindustry.Thissuggestwhythecurrentlevelofoverallindustryprofitsarehigh,medium,orlow.Scholarshavesuggestedcomplimentaryproductsandgovernmentregulationsshouldalsobeconsidered.Whatisyourassessmentofhowthesetwofactorshaveaffectedthecurrentprofitsofyourindustry? Part4:PerformaPESTELanalysisonyourindustry.Whichfactorsdoyouthinkwillhaveanimpactonyourindustrysegment?Why?Whatimpactdoyouforeseeforfutureprofits?Part5:IfyouwereCEOwouldyourecommendyourcompanyinvest,divest,orstaythecourseinyourindustrysegment?Why? Part6:READthecompaniesmissionandvisionstatement,readthelettertotheshareholdersfromtheCEOfortheyear2016-2019.Whatisyourtakeawayforthecompany’sstrategyandproblemsinachievingit?BlackSwanevents,likeCovid-19,areunforeseeableeventsthathasadevastatingimpact.Whatimpactdoyouthink,Covid-19willhaveonyourcompany’sMission,Vision,orabilitytoachievethem.Part7:If you were CEO would you recommend your company invest,divest,or stay the course in your industry segment?Why? Part8:Analyzingjustyourcompany,howwellisitdoingbyaccounting,marketing,management,HRMcriteria?Supportyourconclusionswithdata. Part9:PerformaS.W.O.T.analysisonyourcompanyanditschiefcompetitors.Whatconclusionsdoyoudraw? Part10:Assessthecompany’scompetitivestrengths.Whataretheircorecapabilities?Whichofthecompany’sresourcesarevaluableinprovidingadistinctivecompetency(i.e.betterthanitscompetitors)?Whichofthecompany’sassetsandresources,bothtangibleandintangible,arevaluable,rare,non-imitable,ornon-substitutable? Part11:Identifythestrategicissueswhichyourcompanyneedstoaddress?(Ex:changethemission,raiseorlowertheobjectives,changeorimproveitsstrategy)Why? Part12:(Conclusion)Whatchoicesoroptionsdoesthecompanyhave?Whatshouldtheydotobuildasustainablecompetitiveadvantage
Provide a critical analysis (not a description) of a 2019 CSR report of the organisation of your choice (can be a company, an NGO, not seen in class, through) and explain how this initiative might help to construct a better society and make business (any other organisation) stronger, but as well, discuss the limitations of such practices.
Provide a critical analysis (not a description) of a 2019 CSR report of the organisation of your choice (can be a company, an NGO, not seen in class, through) and explain how this initiative might help to construct a better society and make business (any other organisation) stronger, but as well, discuss the limitations of […]
Which supplier would you recommend that Butler choose to best balance company goals with transportation and supply chain risks?
The specific risks of each supplier option that Butler is considering: (This is just my analysis for your reference. You do not have to inlcude this to the report) Supplier 1 – Kuala Lumpur, Malaysia Risks – The highest risk is that the supplier is currently manufacturing counterfeit U.S. products (Callaway Big Bertha clubs). It […]
What is Social Media Marketing?How to increase presence, grow brand, generate sales?
What is Social Media Marketing? 1.Business objective for women hair products: How to increase presence, grow brand, generate sales? Target audience Campaign ideas 2.Metrics a)followers, b)shares c)like/mentions d)clicks 3. Social media analytics 4. Recommendations for hair product company active to social media?
How can the organisation improve its positioning/performance?
The objective is to describe and evaluate a strategic management plan , and then recommend one to an organisation of your choice using concepts used in class. Describe and evaluate – Strategy frameworks to be used: – Company introduction: Mission/Vision Statement plus five-year revenue and profits (or proxy if not available) – External analysis • […]
Discuss why Chevron was required to make this payment and the implications for taxing of multinationals in Australia.
Question 1 (no more than 500 words) Harvey Norman is an example of an Australian family dominated company that has been successful in expanding overseas. They have stores in 8 countries and despite Covid 19 have plans to expand further. Bunnings Warehouse is an example of an Australian company that, apart from its success in […]
What are the three criteria for determining whether a company has a winning strategy?
Assignments/Questions The following Assignment Questions should be completed as follow: List the question first, and then the response. The response must adequately cover the question without being wordy or relying on “yes” or “no” responses. What are the three criteria for determining whether a company has a winning strategy? Based on your experiences as a […]
Create a schema that supports the company’s business and processes. Explain and support the database schema with relevant arguments that support the rationale for the structure. Note: The minimum requirement for the schema should entail the tables, fields, relationships, views, and indexes.
Write a four to six (4-6) page design document in which you: Support the need for data warehousing within your company and elaborate on the best practices that the company will adhere to. Create a schema that supports the company’s business and processes. Explain and support the database schema with relevant arguments that support the […]
What management practices in times of crisis are doubtful?
The questions are below, 1) What consequences for Virgin? 2)What management practices in times of crisis are doubtful? 3) What can the company learn from the crisis?