Assignment Instructions ASSESSMENT QUESTION: Assessment topic statement: “The fluctuations of consumer spending on retail goods and services can have a significant positive or negative impact on the economy of a country. In 2020, the coronavirus pandemic has impacted consumer retail spending in unique ways, increasing some types of retail spending while reducing others. In the […]
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Discuss the importance of consumer trust in a business. Think of companies you buy from and cite examples of brands or companies you do trust and those you don’t. Explain what makes you feel trust or distrust. What happens when consumer trust is lost and how can a company recover from that loss in constructive ways? Post at least three peer responses in which you comment on fellow students’ initial posts and their responses to other students.
Discuss the importance of consumer trust in a business. Think of companies you buy from and cite examples of brands or companies you do trust and those you don’t. Explain what makes you feel trust or distrust. What happens when consumer trust is lost and how can a company recover from that loss in constructive […]
. Determine which external factor has the greatest impact on social class. Predict two ways that social class will affect consumer behavior in the next ten years.
Go to the United States Census Bureau’s Website and explore the American FactFinder, Take note of the market segments (population, age, business and industry, education, housing, income, origins and language, poverty, and veterans). Examine the differences in the decision-making between the segments. Propose two ways that marketing managers can use the differences to their advantage. […]
Analyze the primary and secondary markets that you want to target for startup company Magic Spoon cereal.
Analyze the primary and secondary markets that you want to target for startup company Magic Spoon cereal. Include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Examine the relevant consumer behavior of the target market. (2 pages) And Prepare a positioning […]
What power do we have as a consumer? How can we change the way media portrays women and girls and the ways in which women and girls view themselves?
The director and interviewees in Miss Representation talk candidly about their experiences with sexism. What connections or empathy did you feel with the experiences presented in the film? What are your unique experiences? Some critics claim the “glass ceiling” no longer exists for women in entertainment. Others argue that the successes of Nancy Pelosi, Hillary […]
Evaluate the impact of the rising awareness of sustainable consumption on consumer behaviour in any country and one sector/industry of your choice. From your evaluation, draw conclusions and recommendations on how marketing to consumers will need to evolve in the future.
Essay Submission: 3000 Words Learning Outcomes Assessed 1,2,3 and 4. 1.Critically understand the connectivity between marketing and consumption, customers & customer behaviour. 2.Assess and appraise customer behaviour theories and concepts from a critical perspective. 3.Apply this critical evaluation of customer behaviour theory to the creation of strategic and responsible marketing practice. 4) Critically investigate research […]
Review your brand’s current and recent advertising (or other promotional material if your brand does not advertise). Identify the primary cognitive messaging and the intended emotional reaction.
This week you will complete the Schema-Based Affect and Attitude Change WorksheetPreview the document, which identifies schema-based affect as it relates to your target customer segment, analyzes your brand’s advertisements, and then interprets both of the previous components to interpret existing attitudes toward your brand and recommend changes to improve or change the attitude toward […]
What differences in the retail environment may justify the fact that the fast-moving consumer goods supply chain in India has far more distributors than it has in the United States?
1. A specialty chemical company is considering expanding its operations into Brazil, where five companies dominate the consumption of specialty chemicals. What sort of distribution network should this company use? 2. What differences in the retail environment may justify the fact that the fast-moving consumer goods supply chain in India has far more distributors than […]
Describe the business-level strategy that Tesla employs. Does it trend more towards a low-cost leadership strategy or is it more of a differentiator? Does it target several broad consumer segments or focus on a few? What value does it offer customers?
Describe the business-level strategy that Tesla employs. Does it trend more towards a low-cost leadership strategy or is it more of a differentiator? Does it target several broad consumer segments or focus on a few? What value does it offer customers? Some things you will want to consider here is how does Tesla support its […]
What balance between Sales and Marketing Strategy and Operational Strategy is required to become Agile?
Questions: 1. Define Agility in terms of Supply chain. 2. What is the difference between an Agile supply chain and a Lean supply Chain? 3. How can complexities in the supply chain be reduced to improve agility? 4. What balance between Sales and Marketing Strategy and Operational Strategy is required to become Agile? 5. How […]
