Identify and justify where there is opportunity to improve the customer journey (i.e. enhance the customer experience across touchpoints) and, at the same time, allow the firm to maximise its revenue.

Refer to the service blueprint you developed in assignment 1 (attached) More deeply analyse the end-to-end customer journey and identify which customer thoughts, emotions and senses are engaged throughout. Identify and justify where there is opportunity to improve the customer journey (i.e. enhance the customer experience across touchpoints) and, at the same time, allow the firm […]

What level of aspirations do you have for your entrepreneurial dream? What sort of risk are you/are you not willing to take?

  2 Market – micro What customer pain will your offering resolve? Who, precisely, are the customer who has the pain? What differentiated benefits does your offering provide? What evidence do you have that customers will buy? What evidence shows that the target market has potential to grow? What other segments could benefit from a […]

Provide a diagram that lists the elements of identification and authentication that must be in place to ensure customer and merchant protection from fraud.

In this assignment, students will learn to take a broad view of the plurality of access controls necessary within the subject environment. These may include physical access, logical access (e.g., computers and networks), and access specific to defined user groups (e.g., executives, management, vendors, and so forth). After reviewing this week’s readings, consider the point […]

Identify the problems that your customer is facing and their goals and objectives.

Business situation [Identify the problems that your customer is facing and their goals and objectives. List the strategic business or competitive reasons that caused the customer to reevaluate its current situation. Be as specific as possible, citing examples when appropriate and including supporting customer quotes. Example: As a result of the recovery of the market, […]

What is the method used to distribute the product or service to the consumer or customer?

Choose any consumer product. Next, go to their website. Select one market segment and answer the following in regard to their marketing mix. Person completing assignment on a laptop.What is the specific product or service you chose? What is the method used to distribute the product or service to the consumer or customer? What pricing […]