The key to sustainable success for most companies lies in the power of a strong brand. A favorable brand identity is really a relationship between the customer and the organization and its products. Customer Relationship Management (CRM, discussed in chapter 14) is an important element of the marketing mix. Before the “digital revolution,” customer relationships […]
Tag Archives: digital channels
Develop and write the unbranded content for your selected platforms and channels as planned in your Assessment 2 content calendar.
• Develop and write the unbranded content for your selected platforms and channels as planned in your Assessment 2 content calendar. • Publish/post content at least 3 – 7 times each week (depending on your strategy and channel) on various digital channels in weeks 7,8 and 9. • Make sure you hyperlink your content across […]
