Post-purchase Dissonance and its Influence on Repeat Purchase Decisions What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?
Tag Archives: Dissonance
Describe Cognitive Dissonance
Week6AssignmentCognitive Dissonance Follow the links to watch the video and then respond to the following questions:https://www.youtube.com/watch?v=9Y17YaZRRvY&t=155s1.Cognitive Dissonance refers to an uncomfortable feeling that occurs when a consumer has lingering doubts about a decision that has occurred. Said plainly, it is buyer’s remorse. In your own words, provide two to three paragraphs on what cognitive dissonance […]
