Tag Archives: DMA

Create a campaign plan that utilises key on and offline channels to convert 25,000 current Instagram business users in the UK. Your campaign must have a clear creative idea and be data driven (including a clear way to measure progress and impact). Please also consider the implications of the recent GDPR legislation in the UK.

For this assessment you are required to use case study provided by Institute of Direct Marketing Association (DMA) National Student Competition, which is located on e-learning portal. This form the bases of the assessment. Task 1 Portfolio Completed: Individual Date: End of semester assessment period Word Count: No more than 10 pages and 8 pages […]