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What should Netflix do in the post-Covid environment? Sometime soon life will begin to establish a new normal, most likely something in-between the old normal and the current Covid reality. Consumers will be watching less TV, and will probably be thinking about whether they still need all of the streaming services they signed up for.Discuss

Select one of the following mini-case studies and propose a strategic marketing plan designed to build the business as effectively as possible. Briefly analyze the business using the various tools we have discussed in class and in the text book, and then propose a strategic approach and marketing plan based on that analysis. Option A: […]