Tag Archives: Elizabeth Brentley

Assess your choice of research methods and types, explaining how effective they were (M2) Justify the choice of questions and sequence of questions used in your market research.(D1)

Description Scenario Office Lunches Elizabeth Brentley, a sole trader, started ‘Office Lunches’ in 2015. She noticed a growing trend for office workers having lunch ‘on-the-go’ and therefore decided that to make lunch even quicker, businesses could pre-order food to be made freshly that day and delivered to the offices for employees to enjoy. When the […]

Explain the role of the marketing function in business (P1). Describe how carrying out market analysis can benefit a business like Office Lunches(P2)

Description Office Lunches Elizabeth Brentley, a sole trader, started ‘Office Lunches’ in 2015. She noticed a growing trend for office workers having lunch ‘on-the-go’ and therefore decided that to make lunch even quicker, businesses could pre-order food to be made freshly that day and delivered to the offices for employees to enjoy. When the business […]