Prior to completing this assignment, review your prior research on the company you selected for research in this Week’s Environmental Scanning interactive assignment. Also watch the video How to Perform a SWOT Analysis https://www.youtube.com/watch?annotation_id=annotation_161788243&feature=iv&src_vid=GNXYI10Po6A&v=I_6AVRGLXGA (2016). In approximately 250 words: Describe the company’s history, products, and major competitors by accessing the Mergent University of Arizona Global […]
Tag Archives: Environmental scanning
How do these factors influence the product, price, place, and promotion of the proposed product/service?
Marketing Plan Proposal: Environmental Analysis Write a 5–7-page paper in which you describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing. Directly apply this with an analysis of your proposed new product or service. Based […]
