Why do you think Starbuck’s was providing “an experience that is no longer special”?

International Coffee Company is Everywhere In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that […]