Tag Archives: firm

Critically assess a firm’s current practice in communication strategy: The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through salesforce or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is through digital channels.

1. critically assess a firm’s current practice in communication strategy: The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through salesforce or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is through […]

Explain total customer satisfaction.Explain customer-perceived value.

1. Explain customer-perceived value. 2. Explain total customer satisfaction. 3. What valuable functions can brands perform for a firm? 4. Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these […]

Using the same microeconomic concept chosen above, explain how it would be applied to the firm where you work or the type of firm you hope to work for in the future. What does this imply about this firm’s future?Discuss

Choose one microeconomic concept applied in your final project. Explain your findings and the implications to your chosen firm’s sustainability. Using the same microeconomic concept chosen above, explain how it would be applied to the firm where you work or the type of firm you hope to work for in the future. What does this […]

Assume the role of an IT manager. Recommend a firm and a task that would be appropriate for crowdsourcing. Justify your choice, citing factors such as cost, breadth of innovation, time, constrained resources, or other factors. How would you recommend the firm conduct this crowdsourcing effort?Discuss

1.In spite of significant achievements in its delivery of services, negative perceptions of IT persist. In addition, these perceptions tend to be undervalued by IT managers who, probably because of their training, prefer harder and more objective assessments of their performance. Discuss the layers of business need that must be addressed in order to build […]

Explain managerial concepts as they pertain to business process costing.

Topic: explain managerial concepts as they pertain to business process costing. Paper details: You will select a business process, describe the inputs and outputs, and define the job roles. In your paper, you will evaluate the current process effectiveness, estimate the cost of the process, and propose any improvements for management’s consideration. Be sure you […]

Explain the reasons for the value of a business other than a small one is generally maximised when it is organised as a corporation.

a) Explain the reasons for the value of a business other than a small one is generally maximised when it is organised as a corporation. Marks: (8) b) The financial manager of a firm plays an important role in the company’s goals, policies and financial success. Explain the major roles of the financial manager and […]

Discuss Imagine you are working for a campaign firm and analyzing how your candidate ran his campaign this term. Did he win/lose?

Imagine you are working for a campaign firm and analyzing how your candidate ran his campaign this term. Did he win/lose? You may write this paper from a first or third-person point of view. It is important to be detailed and specific throughout this report.

How do leadership and management differ? Is one more important than the other in the success of a firm?Discuss

How do leadership and management differ? Is one more important than the other in the success of a firm? What are the criteria for a firm to earn the right to make a profit? Is it better to maximize total revenue or minimize costs in order to maximize profits in the long term? With the […]

What do the ratios reflect? Does the company appear healthy and headed in the right direction? Explain. How does the company compare to another firm in the same industry in regards to financial metrics (for instance, a comparison of Target versus Walmart based on the basic ratio categories mentioned above)?

What do the ratios reflect? Does the company appear healthy and headed in the right direction? Explain. How does the company compare to another firm in the same industry in regards to financial metrics (for instance, a comparison of Target versus Walmart based on the basic ratio categories mentioned above)?