Critically assess two advantages and two disadvantages of franchising as a growth strategy?Explain and analyse three qualities that a franchisor should look for in potential franchisees for their firm.

Assessment: Reflective Report (3000 words) As a part of the course you have been involved in completing a formative assessment called the ‘Reflective Report Formative Assessment’ (details of this are available in a guidance documents which you will find on the moodle site for the course). In this formative assessment you have been involved in […]

Critically assess two advantages and two disadvantages of franchising as a growth strategy? In addition, explain and analyse three qualities that a franchisor should look for in potential franchisees for their firm.

Description This report is divided into two parts, Question 1 (Franchising Essay: 2500 words) and Question 2 (Franchising Case Study: 500 words) Q1) One of the growth strategies a small business might consider is becoming a franchisor. From the point of view of a franchisor critically assess two advantages and two disadvantages of franchising as […]