Tag Archives: geodemographics

Discuss,Is it well defined using Andrews & Shimp’s (2018) suggestions: behavioral (past purchases), psychographic (needs, values, and attitudes), demographics (age, sex, income, and ethnicity), and geodemographics (where consumers reside)?

Reply to the attached students discussion board . The instructions for the reply is as follows: Review another class member’s target audience. Is it well defined using Andrews & Shimp’s (2018) suggestions: behavioral (past purchases), psychographic (needs, values, and attitudes), demographics (age, sex, income, and ethnicity), and geodemographics (where consumers reside)? Include one quote from […]