Tag Archives: global product

Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). Explain which types of segmentation strategies are used in the advertisements and why.

Description Select one advertisement for a global product (i.e., a product that is marketed in more than one country). In this paper Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). Explain which types of segmentation strategies are used in the advertisements and why. Evaluate how effectively the advertisement utilizes creative […]