Tag Archives: hattacharyyaa Etal

How e-commerce companies should approach customers during the purchase decision process.

Topic: INDIVIDUAL REFLECTION ASSIGNMENT TWO (E-COMMERCE) Read a PDF called ”Individual Assignment Two” first to understand what the assignment is all about. Then proceed by reading the provided references by Bhattacharyyaa Etal, The Consumer Decision Journey, and The Futures Company. In this assignment, reflect on how the consumer purchase decision process looks like in an […]