Tag Archives: IMC

Define what IMC is. -Describe why companies use IMC campaigns.Identify a significant marketing campaign for your internship brand. – Find one that was supported across multiple media (e.g., TV, print, website, banner, ads, social media networks ads, billboard ads, etc.).

To examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand, you selected in Week 1, across multiple media for this interactive activity. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you […]

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.