What role should the unique selling proposition play in a company’s advertising strategy?

Week 5 Business I. Chapter 8 Key Concept Questions Define cost-plus pricing. Why is it used so frequently? What are the drawbacks associated with using it? What is penetration pricing? Can you think of an example of a company that has used penetration pricing to introduce a new product? Which firm is it and what […]

How can these factors be applied in a practical, everyday manner in the context of a virtual team?

The Role of Communication & Trust for Effective Virtual Teams Teamwork and effective methods of people working together in organizations have been studied extensively for decades. But with the advent of Internet technology that allows teams to work virtually and rarely meet together, new dynamics within teams have emerged that have only been studied until […]