What do you intend to change? Their perceptions? Attitudes? Etc-In what way? What action do we want our audience to take as a result of this campaign?

Integrated Marketing Communications In The Digital Age Section 1: Campaign Plan 1. Defining the problem statement. • Briefly introduce the brand, position, industry. • Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as a company? o Make any […]