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What recommendations would you make to the company going forward with regard to the levels of segmentation in Figure 2?

Topic: Karma Automotive Q.1. (a) Review the segmentation approaches listed in Figure 1 and identify which segmentation approach(es) make the most sense for Karma and why. Use research/data to support your answer. (25 points) Figure 1: Segmentation Approaches Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral segmentation (b) Using segmentation approaches listed in Figure 1, develop […]