How much total revenue will Undead Rising make through each method of distribution-What does this say about these channels and pricing?

Awesome Bits Games: Managing a Controversial Pricing Scheme case study Analyze the pricing decision for the Undead Rising Kickstarter project: How much money will ABG make from each copy of the basic game? Based on past projects and performance, how much total revenue will Undead Rising make through each method of distribution? What does this […]

Identify relevant key market segments using whichever segmentation variables you think are appropriate.

go to the “Explore” section of Kickstarter.com and select a for-profit business project and based on the information given: Identify relevant key market segments using whichever segmentation variables you think are appropriate. Use at least three different variables, but be brief suggest how you would position this new to the market product and brand, if […]