Tag Archives: Kikkoman

How did Kikkoman develop the market for wines in Japan?-Compare and contrast its approach toward developing the market for wines in Japan with its approach for developing the market for soy sauce in the US.

Kikkoman Case Study Read Case and answer following questions: 3. How did Kikkoman develop the market for wines in Japan? Compare and contrast its approach toward developing the market for wines in Japan with its approach for developing the market for soy sauce in the US. 5. For Kikkoman, is the China market harder to […]