Tag Archives: Lancome’s market

Discuss Imagine that you are employed in the Lego marketing department. Evaluating different approaches to market segmentation, consider how you would seek to identify appropriate market segments for their products, stating why you would select a particular approach over others. Would this differ to how you might approach segmenting Lancome’s market?

Write a post in the forum below answering the following: Imagine that you are employed in the Lego marketing department. Evaluating different approaches to market segmentation, consider how you would seek to identify appropriate market segments for their products, stating why you would select a particular approach over others. Would this differ to how you […]