Question 1 (a) This is a two-part question. For the first part, describe succinctly, the loyalty programme you have chosen. Identify five (5) factors that help the loyalty programme stand out among its competitors. You must address how the loyalty programme responds to customer concern for environmental and social responsibility (ESR). Factors to consider may […]
Tag Archives: Loyalty
What specific aspects of that brand establish its brand equity?
Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding. Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use […]
What specific aspects of that brand establish its brand equity?
Part-A: Case Study Max Marks-5 Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: In addition to the list […]
Which of the following is not a function of marketing’s value creation process?
Which of the following is not a function of marketing’s value creation process? Capturing value Delivering value Communicating value Exchanging value All of these are part of marketing’s value creation process. Value creation is the central activity of marketing. Which is not a benefit to the firm from engaging in value creation and the ongoing […]
How long have you been loyal to these firms, and why will you continue to remain loyal?
For this discussion question think of businesses/products/services that you are currently loyal to and businesses/products/services that you used to be loyal to but have now changed your loyalties and why. What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty? In addition, for the […]
Conduct research and identify a recent public relations-related issue covered in PR news sources that could be considered an ethical dilemma.
Conduct research and identify a recent public relations-related issue covered in PR news sources that could be considered an ethical dilemma. Link to PR issue: https://www.businessinsider.com/tesla-driver-says-broke-window-escape-electric-car-fire-2022-5 In the attached document, type answers to the following questions in your own words. Introduction: Present the case context and the ethical dilemma in your own words. Advisement: You […]
How are you going to communicate the service you plan to market? Where do you plan on marketing-Provide some information on your Marketing Mix found on pages 558 and 559.
4.1 & 4.2 Discussion question 1st question: How are you going to communicate the service you plan to market? Where do you plan on marketing? Provide some information on your Marketing Mix found on pages 558 and 559. 2nd question: Describe the customer relationship management process. Is the process effective? What are the main reasons […]
