Tag Archives: luxury

How does the target segment and brand image of Gucci differ from its key?

Luxury Marketing case analysis and research Read the PDF document about Gucci and answer the following question ■ How does the target segment and brand image of Gucci differ from its key? https://www.studypool.com/questions/download?id=2799944&path=uploads/questions/836972/20230407193811gucci.pdf&fileDownloadName=attachment_2  

Choose two factors that differentiate the brands well and create a strategic map that visualizes the competitive landscape.

Strategic group analysis and Porter’s Five Forces analysis 1.Evaluate each brand for five factors using a 1 to 5 scale or categorical evaluation. Example factors are size(small to large), location (local, regional, national, international), price/quality (low to high), location (urban, suburban, rural, airport), customer segment (business, family, leisure, luxury), and brand identity (traditional, trendy, eco-friendly). […]

Conduct data analysis and prepare a report for your boss about your findings, which will also include an analysis of how data informs a future strategy for growth. 

Topic: Conduct Quantitative Analysis Scenario Your boss, the CEO of Mountain Air Recreation, Inc., has invited you to her office to tell you that the Board is considering the launch of a new product offering: luxury resort skiing. This offering will complement their existing line of high-adventure outdoor recreational sport offerings, which include jungle safaris, scuba diving, wilderness hiking, and helicopter skiing. The marketing team has […]

Based on the price elastic of demand (OWN price elasticity) what we can say about your category?

Micro Economics https://data.ers.usda.gov/reports.aspx?ID=17825 Click on the above link, Then choose Australia and find – Price elasticity of demand ( Own Price) and -Income elasticity for your category for Australia! then answer the following questions: 1) What is the name of your category ? 2) Based on the price elastic of demand (OWN price elasticity) what […]

How do you think the design process of luxury womenswear differs from non-luxury- womenswear?

What factors are integral to design for luxury womenswear What about luxury womenswear is appealing to you?What makes clothing luxury?What are common misconceptions about luxury womenswear?How do you think the design process of luxury womenswear differs from non-luxury- womenswear?What are the expectations when buying luxury womenswear?Why do you choose luxury womenswear over non-luxury clothing?In what […]