Tag Archives: M1

Explain the role of the marketing function in business (P1). Describe how carrying out market analysis can benefit a business like Office Lunches(P2)

Description Office Lunches Elizabeth Brentley, a sole trader, started ‘Office Lunches’ in 2015. She noticed a growing trend for office workers having lunch ‘on-the-go’ and therefore decided that to make lunch even quicker, businesses could pre-order food to be made freshly that day and delivered to the offices for employees to enjoy. When the business […]