Explain why organizations may require the use of Qualitative and Quantitative Research.

Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research in general is normally obtained by asking open-ended questions to gain an understanding of a topic. In comparison, quantitative research methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and […]