Tag Archives: marcom

Identify where your target audience is on marketing communication’s (marcom) hierarchy of effects. Your advertising goals and objectives depend on where your target audience is located in the hierarchy of effects (Andrews & Shrimp, 8-1b, p.162). Do a little research and provide a hypothesis of where your target audience is located on the hierarchy of effects.

Identify where your target audience is on marketing communication’s (marcom) hierarchy of effects. Your advertising goals and objectives depend on where your target audience is located in the hierarchy of effects (Andrews & Shrimp, 8-1b, p.162). Do a little research and provide a hypothesis of where your target audience is located on the hierarchy of […]