Description Now that we have our Marketing plan, we will take it to the next level with creation of an Infographic Flyer. This flyer should be creative, with pictures or items that make it attractive to the people or entities that you are targeting (be creative). Your flyer should speak to the reading level and […]
Tag Archives: Marketing
Analyze 6 magazine ads, 2 food, 2 durable goods and 2 of sport. Discuss art direction, format, font and copy.
Description Analyze 6 magazine ads, 2 food, 2 durable goods and 2 of sport. Discuss art direction, format, font and copy. Perform SWOT on each. (As many pages as needed)
Discuss the importance of marketing and evaluate your chosen brand in relation to the changes they have already made, but also discuss recommendations that will allow the brand to grow further
The essay should include the following topics: – Effects of the pandemic on the chosen brand’s industry/product category – Changes made to the marketing mix (product policy, pricing, distribution, promotion) – Marketing strategy (Segmentation, Targeting and Positioning) – Technological innovations (digital solutions and new technologies) Every organization is affected by the global trends and changes […]
Evaluate and discuss advantages and challenges of Corporate Social Responsibility (CSR) from the perspective of organisations,
Description The report must provide answers to questions concerning strategic issues in marketing. Your report consisting of 3,000 words (+/-10%)This is an individual assignment. Assignment Brief:In a report style assignment, address the following: 1.Evaluate and discuss advantages and challenges of Corporate Social Responsibility (CSR) from the perspective of organisations, with reference to academic literature and […]
Describe market segmentation and target marketing in a case scenario.
MT219-3: Describe market segmentation and target marketing in a case scenario. Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format. Case Scenario: The product […]
Explain Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor.
Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing […]
Explain how this article relates to the appropriate textbook chapters, Respond to the article with your own opinion/viewpoint.
Description Select 3 articles from the website I attached, then Summarize, Explain how this article relates to the appropriate textbook chapters, Respond to the article with your own opinion/viewpoint. Mainly based on “What is currently happening in the marketing industry so that your marketing strategies remain current.”
How would you go about designing a social marketing campaign to reduce binge drinking?Discuss aspects of audience segmentation and marketing mix
Description SKILL BUILDING ACTIVITY•Consider the problem of binge drinking on college campuses.•How would you go about designing a social marketing campaign to reduce binge drinking?•Discuss aspects of audience segmentation and marketing mix
How effective has management been in responding to these problems? What is your evaluation of the changes they have made to the product, the marketing strategy, the organizational structure, and the management roles and responsibilities?
Description Case Preparation For Discussion (Acer America) 1. Do you think Aspire was a successful new product? Why? 2. Regarding the problems with Aspire, how much is due to the mismatch between strategy and structure? Why? 3. How effective has management been in responding to these problems? What is your evaluation of the changes they […]
What CRM is being used? Who are the company’s STP efforts aimed at? Where does it position itself in the market? This list is not exhaustive.
Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]
