To examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand, you selected in Week 1, across multiple media for this interactive activity. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you […]
Tag Archives: Marketing
Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation
Overall Task 1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation (40%): Criterion 4 – Partnerships & Resources: i) How well do they build sustainable […]
Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation.
Individual Essay Title: Search Engine Optimisation and Content Marketing Submit your response to the following question. a) Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation. (20 marks) b) Describe the role […]
Research methodology, determine target audiences, identify the digital technologies, identify the future trends that will impact the target audience and industry, provide an executive summary and Harvard style referencing and appendices with supporting materials.
You must select a company to conduct the research on (I have a company in mind with access to data). The research is based around digital technologies and their impact on the chosen industry (in this case PR and media), both lovely and global. You must conduct research methodology, determine target audiences, identify the digital […]
Critically describe the Marketing Mix (the 4Ps) the company employs to engage and communicate with their target market(s). If your company is employing a differentiated target market strategy, be sure to describe the different marketing mix components they use for each of the target market segments. Describe their overall strategy and detail some specific tactics they employ.
2. The Marketing Mix Critically describe the Marketing Mix (the 4Ps) the company employs to engage and communicate with their target market(s). If your company is employing a differentiated target market strategy, be sure to describe the different marketing mix components they use for each of the target market segments. Describe their overall strategy and detail […]
Discuss the key history and beliefs of the religion and how the religion’s beliefs/customs/celebrations have an impact on marketing and marketing strategy.
A short paper (1,000-1300 words) on how a specific religion (Islam, Christianity, Baha’i, Buddhism, Confucianism, Hinduism, Jainism, Judaism, Shinto, Sikhism, Taoism, etc.) has an impact on marketing. You can choose any religion to write about. Discuss the key history and beliefs of the religion and how the religion’s beliefs/customs/celebrations have an impact on marketing and […]
Give reasons for the need to create this new campaign and how this information will benefit consumers.
For this week’s assignment, you will prepare a Research Paper aimed at the marketing industry in which you will present reasons for developing a new marketing campaign aimed at the healthful consumption of sugar, caffeine, or dark chocolate with an emphasis on the brain/behavior connection. You will include the following: Analyze the physiological, behavioral, and […]
Discuss ethical and social responsibility implications. What are the marketing, financial, strategic, and human resource needs?
Title Slide Introduction Slide 8-12 Content Slides (with substantive notes at the bottom of each content slide). Failure to include substantive, well-written notes will result in a loss of points). Conclusion Slide References Slide Academic Integrity Statement Slide Ensure your presentation includes: Leadership style, what may be the global impact as it pertains to the […]
What are the good points and bad points of this approach? What traps might it fall into? How might it really work?
Paper details: I would like you to think about the process described in the case – asking four executives to each develop a plan and then having Marcus and the consultant decide what to do. What are the good points and bad points of this approach? What traps might it fall into? How might it […]
Analyze the primary and secondary markets that you want to target for startup company Magic Spoon cereal.
Analyze the primary and secondary markets that you want to target for startup company Magic Spoon cereal. Include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Examine the relevant consumer behavior of the target market. (2 pages) And Prepare a positioning […]
