ASSIGNMENT DETAILS & INSTRUCTIONS: This assignment is to be read in conjunction with Surfdome Company Information in the Appendix. This is an individual assessment where you are required to: 1. Conduct secondary research to thoroughly analyse and evaluate the Surfdome industry sector. 2. Identify and evaluate the strategic options for Surfdome 3. Formulate a strategic […]
Tag Archives: Marketing
Explain the meaning of Fader´s cardinal rule “Not all customers are created equal” according to the ideas analysed in class. What is the difference between customer service and customer centric strategies? In your example and reflection, comment on why CRM is a central element of a successful CCS/CCM strategy? Theoretical Support + Example + Reflection
Questions Q1. What is the so-called first step in Neil Patel´s8-step methodology in Growth Hacking? Why is this step determinant to the success of the next steps? What is the metric that you would use to measure and determine viral growth? Theoretical Support + Example + Reflection Q2 Explain the meaning of Fader´s cardinal rule “Not all […]
State the marketing research problem. Describe how you selected the respondents for the interviews and focus groups.
Step 1: Develop a Marketing Research Problem Develop a marketing research problem that interests you. This marketing research problem needs to be different from the marketing research problem for your group marketing research project. You can choose problems from your own experience, your work experience, or something else that interests you. Here are some examples: […]
Discuss How big should the sample size be for the interviews and the survey?
What is the population of interest? In other words, who will potentially buy the new Wii Sports? Are they current customers, does Nintendo want to attract new customers who own a Wii but do not play Wii Sports, or is the company also targeting potential new customers who do not yet own a Wii? How […]
Describe the differences between dependency techniques and interdependency techniques. When would you choose a dependency technique?
Assignment Questions Describe the differences among logos, ethos, and pathos and their uses for the research presentation. Describe the differences between dependency techniques and interdependency techniques. When would you choose a dependency technique? Distinguish between the following: Speaker-centered presentation and extemporaneous presentation. Technical report and management report. Topic outline and sentence outline. What should you […]
Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.
The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns. For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into […]
How do the various functional departments of an organization use financial planning (i.e. marketing, operations, sales, executive management, finance, etc.)?Explain.
1. How is the financial plan and budget related to a company’s strategic plan? 2. How do the various functional departments of an organization use financial planning (i.e. marketing, operations, sales, executive management, finance, etc.)?
Evaluate the impact of the rising awareness of sustainable consumption on consumer behaviour in any country and one sector/industry of your choice. From your evaluation, draw conclusions and recommendations on how marketing to consumers will need to evolve in the future.
Essay Submission: 3000 Words Learning Outcomes Assessed 1,2,3 and 4. 1.Critically understand the connectivity between marketing and consumption, customers & customer behaviour. 2.Assess and appraise customer behaviour theories and concepts from a critical perspective. 3.Apply this critical evaluation of customer behaviour theory to the creation of strategic and responsible marketing practice. 4) Critically investigate research […]
Explain how will you measure the results of your launch?
Your marketing plan should cover the sections listed below and be written in clear, concise, business writing. Remember, your audience for this paper is the C-Suite of the organization you’re covering. . Include at least two of the following: graphs, tables, and/or charts to clearly and concisely communicate your plan. Photos may be added in […]
What effects does workplace discipline have on morale amongst employees? For example, why is it important for supervisors to confront ethical or rules violations at work?
Review the picture provided. You may never see something this blatant at work, however, a work environment can sometimes feel this way. As a supervisor, team lead, or project manager, how would you create an environment which welcomes “new ideas”? Think about how people would be allowed to share ideas, send them in, discuss them, […]
