Topic: Explain greenwashing and why businesses would participate in greenwashing. Paper details: paper is based on book Consumer Behavior – Buying, Having, and Being, 12th Edition, 2017, by Michael R. Solomon attached the study guide for the unit • Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point […]
Tag Archives: Marketing
What are these “nudges” Richard Thaler argues about in behavioral economics and marketing?Discuss.
Answer the following questions:What are these “nudges” Richard Thaler argues about in behavioral economics and marketing?Once you’ve answered the question, provide and discuss two examples of your own.What are the main disagreements between classical economists and behavioral economists? Andhow does Prof. Dhar’s approach to behavioral marketing differ from Kotler’s traditional approach?How is this relatively novel […]
What are the main differences between the assumptions underlying HSM and SSM?What are the cases where HSM is a better choice? Why?
CIS1140–Database Concepts and ProgrammingResearch PaperDetailsDatabase Concepts and Programming| 2titles. Organizational success is considered a function of rational decision-making, which is based on standards and techniques.The functionalist paradigm-driven process of ISD grants an objective existence to organizational goals, requirements, and information that can be determined through rational and systematic techniques. The success of the resulting IS […]
Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis. If the case is primarily describing a scenario, list the relevant questions to be answered.
Case studies are about real-life situations found at the end of each chapter in your text Effective Leadership: Theory, Cases, and Applications. They involve an in-depth observation of a “case” such as an event, process, or person. Additionally, case study assignments usually ask you to go further, to analyze the set of circumstances in relation […]
Provide justified marketing mix recommendations for your customer persona based on your analysis of the current marketing mix and identification of gaps considering the needs of your customer persona.
Based on various theories of marketing management as discussed in Modules 3-7 of the learning materials and using the same selected product (good, service, experience or idea) from the interim assessment: Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your interim assessment); Conduct a marketing […]
What are the ethical issues? What are some examples of how this marketing practice could be misused and could lead to unethical actions? What Catholic Social Teaching principles apply?
Part A: post to the designated Canvas Discussion location your response to two different “Issues” listed below. (a) Separately explain how each issue is or is not ethical from a marketing standpoint AND from a Catholic Social teaching standpoint. Be specific. (b) Provide a company example of at least one of the issues listed below. […]
Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE.
TASK: Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE. Your report should include: A brief introduction to the company and its products A theoretical literature review on the following concepts – segmentation, targeting and positioning A detailed description of variables used […]
Evaluate an international market opportunity and how to best ensure success when entering such market; adjustment of the product, pricing, placement, and promotion to fit the target market (with a focus on deploying ‘new digital technologies’); and, to develop and formulate specific international marketing recommendations based on research.
Required to provide a concise assessment of the provided case-study by (among other topics described in the case) identifying the main international marketing challenges, addressing these challenges by providing realistic and justified international marketing recommendations. Remember to support your findings, arguments, and recommendations with academic peer-reviewed sources, market research, magazine articles, and business/industry media. Evaluate […]
Where does social media marketing planning fit into an organization’s overall planning framework?
Where does social media marketing planning fit into an organization’s overall planning framework? What are the phases of social media marketing maturity? How does social media marketing change for companies as they shift from the trial phase to the transaction phase and eventually move into the strategic phase? What are the steps in the social […]
What is your organizations marketing strategy/mix? What differentiates it and or gives it a competitive advantage over others in the industry.
You will be writing a minimum of a two paragraph response to two question prompts (at least 1 paragraph for each question prompt). The minimum of 2 paragraphs must total at least 1 full page, not counting the cover and references page! The question prompts are as follows: —————Begin Question Prompt————— Paragraph #1: What is […]
