1) How would you deal with consumer concerns about privacy in their relationships with retailers? Discuss. 2) Describe three unethical, but legal acts on the part of retailers that you have encountered. How have you reacted in each case? Discuss. 3) A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your store is in an older neighborhood and requires customers to travel further to reach you. How could you use a merchandising, pricing, and communications strategy to overcome your disadvantageous location? Discuss.

1) How would you deal with consumer concerns about privacy in their relationships with retailers? Discuss. 2) Describe three unethical, but legal acts on the part of retailers that you have encountered. How have you reacted in each case? Discuss. 3) A competing bicycle store has a better location than yours. It is in a […]

How has the audience behaviour changed because of the technologies evolution today? Whether that is positive or negative.

The report needs to be broken down into two parts – the evolution of the technology and then the impact on the target audiences behaviour because of the evolution/feature update etc. Secondary research is needed to support evolution Key information required Evolution of technology Main updates, releases, evolution points 5 to 8 years max. Example: […]

Describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck.

Write a 5-page paper in which you describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck. Based upon your analysis of the environment and application of the 4Ps; identify and […]

Develop five questions you would ask a customer that wants to explore eCommerce for the first time. How would the answers to the questions assist in developing a marketing plan?

This is not a traditional paper so no APA style is needed. But please use a source and the proper citation. Develop five questions you would ask a customer that wants to explore eCommerce for the first time. How would the answers to the questions assist in developing a marketing plan?

Discuss,Why is it attention grabbing? Which attention enhancing element(s) does the message use?

Find ONE example of a marketing message (e.g., advertisement; email; tweet; blog post; Instagram; etc.) that is “attention-grabbing​.” In 1 page (double-spaced; 12-point font), analyze the message and explain why it is successful at getting consumers’ attention using the lessons learned in the course. In particular, answer: Where/how did you find the message? Why is […]

Discuss,Select a brand for your Integrated Marketing Campaign. You will be working to create a marketing campaign for this brand throughout the course. You can choose one from the list below or pick one of your own. If you want to choose another brand, send me an email 24 hours before the due date for approval.

Part 1. Select a brand and/or specific product line. Select a brand for your Integrated Marketing Campaign. You will be working to create a marketing campaign for this brand throughout the course. You can choose one from the list below or pick one of your own. If you want to choose another brand, send me […]

What balance between Sales and Marketing Strategy and Operational Strategy is required to become Agile?

Questions: 1. Define Agility in terms of Supply chain. 2. What is the difference between an Agile supply chain and a Lean supply Chain? 3. How can complexities in the supply chain be reduced to improve agility? 4. What balance between Sales and Marketing Strategy and Operational Strategy is required to become Agile? 5. How […]

What market position should we try to establish in our country, in our region, and globally? Who will our global competitors be and what are their strategies and resources?  Where should we produce or source our products? What alliances should we form with other firms around the world?

There are numerous considerations that companies face when they market their brands globally. Advances in communication, transportation, and other technologies have made the world a much smaller place. Today, almost every firm, large or small, faces international marketing issues. All will have to answer some basic questions when considering globalization; what market position should we […]